If you’re searching for a new ecommerce platform, there is no shortage of solutions on the market. But an important factor that’s often overlooked in the evaluation process is the connection between your potential ecommerce solution and the rest of your business systems. This is especially important if you’re expecting to take advantage of integrated systems and the data within to provide a superior customer experience.
Choosing NetSuite SuiteCommerce can result in cost savings, fewer setup and maintenance headaches, smoother business operations, and an improved customer experience.
Key Takeaways
- Unified commerce is an approach to meeting a company’s ecommerce requirements with a solution that’s a native part of its core business systems.
- Most ecommerce vendors cannot offer this to their customers because their platforms operate outside of the core application and require numerous, sometimes complex integrations.
- Unified commerce gives businesses and customers seamless access to data and business processes directly in their back-end systems, eliminating the need to synchronize two systems and data sources.
- By simplifying the technology stack and eliminating costly integrations, many businesses realize lower costs, greater sales team efficiency, and fewer technical issues.
What Is Unified Commerce, and How Does It Differ from Other Forms of Ecommerce?
Some definitions of unified commerce are quite narrow, focusing on running all your ecommerce operations on a single platform. From NetSuite’s perspective, unified commerce means running your ecommerce and the rest of your business on a single platform.
NetSuite’s unified business system includes not only ecommerce, but also product management, inventory management, order management, customer relationship management, warehouse management, shipping, billing, and more. For example, when a customer browses for products on your site, they see the product catalog with personalized prices, real-time stock levels, and orders that flow directly into the order management system for fulfillment.
How Does Unified Commerce Benefit the Customer Experience?
Collaborative Ecommerce with CRM Sales
Self-Service Product Configuration with CPQ
Self-Service Support